JCB GREENSHILDS CASE STUDY:
UNDERPERFORMING WEBSITE, INABILITY TO UPDATE

THE CHALLENGE

Greenshields JCB is the largest JCB dealer in the UK. They had an existing website that was static, difficult to update and was not optimised for mobile. As a result of these issues, they were unable to create dynamic new marketing campaigns and they were excluding visitors to their website from mobile devices. Ultimately, this meant that Greenshields JCB could not afford to run with an effective ad strategy.

-90%

reduction in campaign creation time

+86%

increase in mobile device traffic

8m

through Ad Campaign

THE SOLUTION

Migration to a new dynamic website that was fully editable

We built a brand new responsive website using our best in class WordPress platform, and seamlessly migrated the client’s existing content over from their old website.

The new website gave the client the ability to update all existing content and create new content quickly and efficiently, without programming knowledge. This empowered the Head of Marketing, Louise Harris, to pioneer dynamic marketing campaigns that would not have been possible before.

Best practice adherence

“Usable Media rebuilt our old site with with an entirely new, WordPress mobile version and easier to manage dashboard. The ongoing consultancy is responsive and experienced, ensuring best practice techniques are always adhered to. They really care how well our brand performs online.”

Louise Harris, Head of Marketing JCBG

THE RESULT

JCB Greenshields experienced incredible SEO, Social Media & PPC advertising results:

90% reduction in campaign creation time

86% increase in mobile device traffic

£8m sales promoted through new site and campaign

Next steps

Greenshields JCB has been able to quickly launch multiple online campaigns without the need or cost of external resources. This agility has driven new revenue growth and opened up brand new markets previously out of reach for the company. Louise has trialled and optimised social media campaigns with explosive results, which has helped build her credibility and authority within the larger JCB brand.

Following 18 months of consistent growth, Greenshields JCB was sold at the end of 2016. Usable Media are now working with JCB to deliver an online portal to other JCB distributors with the help of Louise.

OUR SUMMARY

Audit of Digital Gaps

An in depth data audit of JCB Greenshields website and systems revealed issues were with the website not internal capabilities

High impact recommendations

Building a best-of-breed WordPress website and retaining the existing design, JCB Greenshields Marketing team could launch new campaigns on a daily basis

Rapid execution

Usable Media’s go fast plan enabled JCB Greenshields to grow cost-effective sales through Social Media, Google PPC and SEO using internal resources

WANT TO DISCOVER
VALUABLE HIDDEN DATA?

HIDDEN HIGH -
PERFORMING
METRICS

We’ll analyse the metrics that matter so you can outperform your competition and drive growth

Audit, Optimise and Automate your sales funnels for predictable growth

Speak with an expert today: 03300 974493

Home  |  About us   |   Services   |   Results   |   Contact us

© Copyright Usable Media 2019