EAT CASE STUDY:
UNDERPERFORMING WEBSITE WITH TECHNICAL ISSUES

THE CHALLENGE

The national chain of restaurants, EAT, required a new high-performing website to coincide with their upcoming major rebrand. Their existing website had a number of technical issues which was having a direct, negative effect on its performance.

THE SOLUTION

Detailed analysis, followed by a fast and effective action plan

Using our comprehensive proprietary auditing tool, we carried out a detailed series of UX tests on the EAT website. Social channels were benchmarked with main competitors providing surprising results. We then conducted an even deeper analysis on core personas and their user journeys. Our tests identified three high volume demographic profiles the website was not currently optimised for.

Optimise for paid & organic SEO

Using the valuable insights gained in the audit phase, we were able to score subjective design decisions. These scores helped steer the creative process and influence the new site plan to broaden its design appeal to broader set of customers.

A new, responsive website was proposed, catering to individual visitor needs with new in-built, user journeys. The ‘funnels’ are designed to segment visitors immediately and steer them to more relevant food choices and improve the on-line experience. Detailed Goals and Events were set up in events to measure the increased sales performance and better attribute visitor sources and keywords. The improved metric tracking gave the inhouse team at EAT better visibility for reporting and therefore better control of any new campaigns.

THE RESULT

Protean Software experienced incredible paid advertising results:

90-day turnaround of Phase I

Next steps

As part of its rebranding rollout, EAT are implementing our recommendations for their website.

OUR SUMMARY

Audit of Digital Gaps

An in depth audit of EAT’s entire digital footprint revealed gaps where competitors were taking advantage.

High impact recommendations

Using our internally developed tool, we presented a high impact series of recommendations to the marketing department.

Rapid execution

Evidence of competitors claiming market share and tactics to combat this were shared. We expect an increase of traffic, engagement and till sales with the new strategic changes.

WANT TO DISCOVER
VALUABLE HIDDEN DATA?

HIDDEN HIGH -
PERFORMING
METRICS

We’ll analyse the metrics that matter so you can outperform your competition and drive growth

Audit, Optimise and Automate your sales funnels for predictable growth

Speak with an expert today: 03300 974493

Home  |  About us   |   Services   |   Results   |   Contact us

© Copyright Usable Media 2019