If you think that Google looks a little emptier than it used to when you do a search but can’t quite put your finger on why, its due to the removal of the ads that ran down the right hand side of each Google search results page. Google have been testing this change for a while but they rolled it out fully a few weeks ago. Now there are four ads at the top of the page and none at all on the right, take a look at this example search to see what we mean:
From now on there will be between two and four ads at the top of the page, none at all on the right hand side and a few at the very bottom of the page. It’s early days but what kind of implications will this new layout have for advertisers?. Let’s start by looking at how the results used to look and the likely effect of the position changes in the new layout.
As we can see from this image of the original search results, before the change, for the term ‘London hotel’, there were two results at the very top of the page and the rest ran down the right hand column:
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