According to IDC in 2011 we created 1.8 zettabytes (or 1.8 trillion GBs) of information, which is enough data to fill 57.5 billion 32GB Apple iPods. And it’s growing too. By 2020 it will be 40 zettabytes which leaves the problem of how to detect and consume the information we want, without reading everything.
Infographics – here to stay?
Not all Infographics are helpful. If you wanted to start forming your own views, then grab a Smartphone and look at some of the terrible examples on this link. The question is, if a data visualisation isn’t helpful, then what purpose does it fulfil other than just more ‘digital noise’.
[quote style=”boxed”]If a data visualisation isn’t helpful, then what purpose does it fulfil other than just more ‘digital noise[/quote]
So, assuming a well-crafted Infographic, based on actual, insightful data is better than a big spreadsheet or 20-page report, then Infographics are probably here to stay – at least until there are 57.5 billion infographics!
So, like any good story, the anatomy of a perfect Infographic can be linked to a formula. I’ve studied some of the best (& worst) and refined it into the following 9 easy steps, which go beyond aesthetics™.
Step 1: Question your motivation for an Infographic
A: Are you creating content for your brand to promote through social media, in the hope it will become viral and attract new business?
B: are you visualising a ton of data for an audience who are time poor hoping it will make it easier and quicker for them to digest.
If it’s A, then consider being a curator rather than a creator. There are plenty of infographics available on Pinterest or through Blogs and by searching on Google Images. The good news is they are for sharing, so find one on your subject and consider creating a Pinterest board which dramatises your subject and then show this to your audience.
Give a nice short account of what your audience will learn after studying your infographic and how long it might take.
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